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The traditional process of capturing high-quality images through product photography involved going to a photo studio and conducting an actual shoot which took days before receiving the final images. With the use of AI visual generation, companies can now produce premium-quality photographs without even having to go to a studio.
This does not imply compromising on quality. When conducted effectively, AI-based visual generation is capable of producing similar-quality images compared to the actual photoshoots but provides you with much more flexibility to generate many scenes and backgrounds for the same product.
Maintaining consistency of AI-generated content with the company’s brand
The importance of AI visuals in content marketing depends not only on the software used in production but also the prompts and references applied in generating the visuals.
Key point about blog:
Storyboarding: Storyboarding and setting a style direction will ensure that all the visuals generated are consistent with your brand’s vibe before anything is created.
Prompt Engineering: Thoughtful prompts are what make sure that visuals created using AI are consistent, realistic, and match your brand.
Quality Refinement: Each visual will undergo a process of refining to ensure no inconsistencies.
How it’s work?
This all starts with getting an understanding of your product and the vibe you would like your visuals to reflect in order to create a storyboard and a style direction based on that understanding.
The next step is prompt engineering, visual creation and finally refinement.