project starter plan

Table Joy’s Starter Plan was centered on making a great first digital impression for a high–end glass and kitchenware company. From the beginning, the focus was on designing a unique visual identity in the competitive home-decor market — utilizing AI-generated product pictures instead of using expensive studio shoots and attention–grabbing Meta ads to attract traffic early on. This plan provided the brand with essential tools needed to establish itself across digital platforms.

tools and details

client

Table Joy

release d.

July , 2026

project type

Branding & Digital Marketing

tech

Adobe Photoshop

AI Video Creation Tools

project overview

Table Joy is a brand specializing in glassware and kitchenware products focusing on home dining and serveware. The brand aims to give an everyday kitchenware product a premium and aspirational look and feel which include products such as crystal glasses, serving trays, and matte-finish barware among others. The visual aspect of these products is the main selling point, and hence, our job was to create a digital identity communicating the quality and elegance of the products on screen.

We have created for Table Joy a whole creative ecosystem which includes Meta ads that are scroll–stopping, hyperrealistic AI-generated product images that look like the result of a studio photo shoot without having it actually take place, cinematic AI videos showcasing their products in a lifestyle setting, and web graphics reinforcing the whole luxury positioning of the brand. The outcome is a unified brand identity demonstrating the high value of the product with every touchpoint.